|Jennifer Allan - "No More Doom & Gloom - Let's Get Ready for the Real Estate Boom!"
As we emerge from choppy waters, it's exciting to look forward to a stable, possibly even a booming real estate market. Are you ready for it? Are you prepared for the backlog of business that can be unleased upon those of us who survived? Learn what you can do TODAY to fill up your pipeline for tomorrow's real estate recovery!
|Austin Allison - "Collaboration Is The New Competition - How You Can Harness The Power of Technology For Your Business"
This presentation focuses on how collaboration affects the real estate industry, and helps teach agents how to leverage the media for both their--and their customers' benefit. Since every real estate transaction is at heart a collaboration between three distinct participants clients, agents, and brokers the focus is on how collaborative technologies in your market will result in more security, more efficiency, and more profitability for all three.
|Dave Beson - "The Top Thirteen Tools for Tough Times"
Tough times don't last, but tough people do. In this session Dave will help you discover thirteen tools to add results and profits to your business in face of any current economic headwinds. You will be introduced to a laser-focused activity based business plan. Additionally, you will learn six free pr tools to rev up your marketing and Internet presence. And you'll witness a listing presentation that focuses on your local market expertise and your "X FACTOR" -- the something extra you bring to each transactions. That's just three of the thirteen POWER TOOLS you'll sample in this fast-paced presentation featuring Dave Beson, the most experienced presenter in real estate.
|Sara Bonert - "How Accurate Are Zestimates and How To Discuss Them With Clients"
"But Zillow says..." Ever had a client say this to you? How do you respond? Learn how to have a conversation around this number, help the client understand exactly what it representation using accuracy statistics published on Zillow.com.
In the presentation we'll look take a look at where the data comes from and how listing data effect the Zestimate. This is great information for any agent who's ever had a client say "But Zillow says..."
|Amy Chorew - "Leverage Your Productivity With These 7 Mobile Tools! "
7 Mobile Productivity Tools for Real Estate Professional
We are constantly on the go and rely on our smartphone to stay connected. But are you getting the most out of it? Join Amy Chorew as she helps you assess, re-assess or experiment with new tools can make all the difference in your workflow, saving you both time and frustration.
|Albert Clark - "Building Relationship Capital With Email"
You will learn how to magnify sales using subscription-based relationship tools. These "Stay In Touch" programs allow Real Estate Professionals to enroll their entire sphere of influence into their branded program that gets delivered and more importantly, read. By connecting newsletters to a web base portal and social networking on the web these systems afford the professional with data mining and performance metrics.
|Karen Deis - "First-Time Home Buying Seminars - Made Simple! "
Have you ever held a home-buying seminar--and no one showed up? Don't ever let that happen to you again. In Karen's 28 years in the mortgage business, the attendance at her homebuying seminars averaged 30 people per month--with some months averaging 50 people. Every seminar led to 3-5 closed deals per session. Here's what you will learn:
The biggest mistakes everyone makes
5 Niche seminars that draw the biggest crowds
Alternative ideas if you are afraid to speak in public
Creative Content (Topics that differentiate you from other agents)
Effective headlines and sample ads
How to get people to attend
How to follow up AFTER the event
|Doug Devitre - "Powering Yourself Online!"
Doug Devitre, a self-proclaimed pioneer in social networking for real estate professionals, addresses the key factors in adopting a social media strategy for business including the issue of time. "In the very beginning of using social media, it's going to take some time to get everything set up, but once you've spent that time, it's just a matter of maintaining what you already have," he assures listeners. Devitre explains why the initial tasks are so important and offers tips for accomplishing them in a way that allows you to integrate the use of more than one social networking venue. An agent's database is at the heart of social networking success. Devitre tells how to easily transfer the right contact information into social media systems and suggests a way to improve the acceptance rate from people you invite into your network. Naming his favorite social media sites for real estate, he explains how they can have a positive impact on conducting business. As an information bonus, Devitre shares several technology tools that enhance social networking efficiency.
|Mal Duane - "Tips from the Agent Field!"
Cyber broker-agent Mal Duane offers tips for boosting sales with "compound marketing." She explains, "We're creating new business off of past business. It's like putting money in the bank and getting interest on it." Duane not only defines her approach to marketing but also suggests how to implement it. At the core of her marketing plan is a product available for free to Real Estate CyberSpace Society members. Duane also tells how to leverage business from another Society membership benefit discounted virtual tours from Real Estate Shows. Among other practical suggestions is a clever, low-cost program she uses to take advantage of consumer's concerns over mortgage-related issues. This program keeps her in touch with past clients, provides her with their endorsement and puts her in direct contact with their referrals. Throughout her presentation, Duane references the Internet sites that she accesses for no-cost or low-cost services to support her real estate marketing.
|Randy Eagar - "10 Ways to Propel Your Business into the Real Estate Recovery"
Real estate is changing every day -- as is the Internet. Now, as we launch into the real estate recovery, top notch national tech trainer Randy Eagar shows you how to take advantage of these changes. Those who can adapt to the new "systems" approach to real estate will make sales more fun, interesting and profitable. This session shows 10 very different ways to skyrocket your sales curve into this boom!
|William Exeter - "Expand Your Real Estate Business with the Deferred Sales Trust"
This presentation will describe the Deferred Sales Trust, and detail the benefits and advantages to Realtors' clients. This session will outline the technical issues involved in using the Deferred Sales Trust, and focus on how the Realtor can use the Deferred Sales Trust to build, expand and diversify their new or existing real estate business.
|Matthew Ferrara - "Real Estate, The Next Generation" - Keynote
Real Estate, the Next Generation is designed to strip away all of the old clichés and assumptions about how real estate should be done and prepare brokers for the future. Remember, most brokerage is “broken” today: the proof is in the continuing struggle for profit, the constant scurrying to recruit, the half-baked approaches to training and the futile resistance to technology that pervades most companies today. This presentation exposes all of that - and will help you leave it all behind.
Real Estate, the Next Generation isn’t about fixing brokerage. It’s about planning to compete in an industry that’s consumer-centric, tech-savvy and quality-centric. It starts by examining the modern buyer and sellers and asking, What do they want and how do they want it? Once brokers identify that the future consumer isn’t anything like the past consumer, they’ll be able to design strategies to be successful in a whole new marketplace.
|Wendy Forsythe - "Why Recruiting Doesn't Work Anymore!"
Times have changed and we need to change the mindset of recruiting. What are today's sales professionals looking for and how do you go about attracting them to your company?
Join me to learn why a "one size fits all" approach to building your office doesn't work anymore and what you need to do in order to attract the next generation real estate professional.
|Jim Gillespie - "Five Important Activities for Exploding Your Commercial Brokerage Business!"
Jim will discuss the five important activities that brokers should be doing on an ongoing basis to grow their commercial brokerage businesses, and will provide additional resources for accomplishing this.
|Tom Gonser - "How Realtors Use Electronic Signatures to Accelerate Their Business and Outperform the Competition"
Real estate professionals are quickly adopting electronic signatures to manage the paper flow and improve critical business processes. The National Association of Realtors is now offering its members an electronic signature service that provides a better option than driving across town to get a signature or forcing their clients to find a fax machine.
Learn how savvy Realtors are using Web-based e-signature services to execute agreements with buyers and sellers electronically, eliminating the old process of printing, faxing, and waiting for the return fax. By automating the signing process, they achieve higher sales, increase client satisfaction and maintain a competitive edge. This session will examine how to use electronic signatures in real estate transactions, including the transaction flow from both the Realtor's and the homebuyer's perspective. Attendees will also learn how faxes can be incorporated into an electronic signing process.
|Greg Hanson - "Technology in Real Estate: Agents and Consumer Connectivity "
While real estate is intensely personal, consumers are increasingly going to the web first to search for listings and talk to in-the trenches experts for advice, tips and more. In light of this growing trend, it's essential for real estate experts to use the web and sites like Facebook, Twitter and LinkedIn to their advantage, using these social portals to connect with customers and cultivate leads. Realtors are a social bunch by nature - many already taking advantage of networking groups, lunches, other in-person events to expand their sphere of influence. Networking tools such as Twitter, Facebook, etc. can expand this sphere to an even wider audience, increasing the level of agent and consumer connectivity. Even if these social portals don't yet drive a direct lead, they can help build relationships, which is one of the most important aspects of real estate.
In this presentation, Greg Hanson (Senior Vice President of RealEstate.com) will address the importance of agents not only interacting with each other across the country and across markets, but consumers being able to interface with agents, marketing department representatives and even other consumers to share their experiences, and enact change in the real estate industry as a whole.
|Howie Jacobson - "Drive'em Home with AdWords!"
Adwords for Dummies author Howie Jacobson provides a quick course on the Google service that is transforming Web marketing. “For local businesses, especially, who want to be found on the Internet, Adwords is the quickest, simplest, easiest, most assured way of doing that,” says Jacobson. He explains how this “stock market for words” operates and unlocks the secrets for real estate agents to cash in. On one hand, Adwords can drive hot leads to your website. On the other hand, it can be used to improve your landing pages for better lead conversion. Jacobson knows and shares the tips to make these results happen. Using keywords is at the heart of the process, and Jacobson explains a way to evaluate keyword choices without spending a dime. His ideas cover how to improve an adwords campaign as well as the best strategy for ad follow-up. Besides telling what to do right, he cites two important mistakes to avoid. In this new age of Internet marketing, testing is just as important as it was with traditional direct mail. According to Jacobson, the Google system makes testing easy. With Google, savvy users can get answers within hours or days for tens or hundreds of dollars instead of taking months and spending thousands of dollars.
|Jim Kimmons - "Great Marketing Tools for Little or Nothing"
Jim Kimmons, who serves as the Real Estate Guide at About.com, concentrates on helpful real estate tools and strategies that are available at little or no cost. An active agent himself, Kimmons looks for ways to do his job better, faster, easier and cheaper. His list of recommended tools and services has passed his own tests for being practical and effective. For example, he names two specific cell phone tools that have improved his mobility and recommends several other high-efficiency tools he uses. When asked to identify the most effective lead generator for agents, Kimmons replies without hesitation, "I'm really biased on this one. If it's not already the best, it's going to be!" He refers to business and social networking and blogging. Kimmons explains how he has redesigned his own web site using a blog format to take advantage of the social media trend. He comments on his connections to three of the leading social media sites in particular. Kimmons also offers advice on a pay per click strategy to increase web site traffic and gives tips to improve drip e-mail.
|Rich Levin - "From Your First Assistant to a Multi Agent Team!"
Real Estate Agent Teams are a reality of a successful business. The challenge is for the Agent to reach their greatest potential while increasing their quality of life and their service to their Clients and the public. Like any other professional, this is only possible when the Agent brings other people into their practice. Good decision making, solid business systems and appropriate skills are necessary. All of these elements of building a successful practice are developed in this session.
|Rob Levy - "In-the-Trenches Agent Tips!"
Rob Levy, super agent and co-founder of Real Pro Systems, links increased agent productivity to the connectivity possible through technology. According to Levy, real estate tech tools have improved over the last three years, and effective new ones have appeared. Levy identifies the hardware advances that can give RE pros an advantage and explains the tech-based marketing strategies at the heart of his own real estate success. A pioneer in stealth marketing, he shares how he uses this clever approach to attract a high volume of buyer and seller leads from the Internet. He directs attendees to the products available from Real Pro Systems that are based on what Levy has personally found to work in the marketplace. These include a system to support stealth marketing and lead conversion as well as a new product that puts the agent’s name in front of past clients and their friends and family over a sustained period of time. Looking to the future, Levy notes: “This current market is slow for a lot of people…. I really believe that adopting technology now…will let you leapfrog to the next level when the market turns around.”
|Richard Lombardi - "1031 Exchange vs Refinance or Straight Sale or Hold"
There are many presentations on how to do 1031 tax defered exchanges, but none explain when you should do an exchange. This presentation will focus on when to do an exchange versus other alternatives: refinance and buy a second property, sell and pay your taxes, continue to hold your property or do a 1031 tax deferred exchange and defer your gain into your next property. If you compare the four economic benefits of ownership (cash flow, income tax savings, loan pay down paid by tenants and appreciation) for your current position and your new position, you can easily see which is the best way to go. We will show you how to compute the current four economic benefits and compare them in an easy format to the four benefits in the various new positions.
|Stefan Lubinski - "Explode Real Estate Sales with Video Marketing"
Video marketing is sweeping the nation. Real Estate professionals are connecting with 100 Million plus YouTubers alone! Real Estate professionals are just starting to tap into the power of video. From prospecting to referral business, and even time management and customer service web based video is changing the way real estate professionals run their business. Learn about the WHY behind the power of video marketing and the HOW you can get started right away, and if you already have a camera... for FREE! Finally get beyond the buzz words like web 2.0 and understand what is really going on, and how easy it is to get involved and start reaping the benefits. Nationally recognized Video Marketing and Sales Expert and Speaker, Stefan Lubinski explains in a fun and easy to understand fashion how Video Marketing can change your real estate business forever!
|Jay Lucas - "Boost Your Commercial Prowess!"
Jay Lucas, CEO of a Site To Do Business, shares the latest and greatest tech tools for commercial agents-and for all real estate pros. He presents STDBonline as a value for all real estate specialties. "The service has always had really good information that people can use in the residential or the commercial industry," he says. Lucas explains how the site levels the playing field for small practitioners to compete with major companies. The updated tools on the site make strong use of the latest GIS (geographic information system) technology, and Lucas tells listeners how to apply some of these products for a WOW impact on clients. He also introduces the CCIM REDEX (Real Estate Data Exchange) program, expected to be launched shortly. Lucas closes by telling where he thinks technology is headed and how it can help agents be better professionals going forward.
|Alex Mandossian - "Harnessing the Power of Easy Web Meetings "
International web marketing expert Alex Mandossian focuses on a fast and easy strategy for expanding visibility with teleseminars and information marketing. “I don’t look at my telephone as a phone. I look at it as an ATM machine,” he says, identifying it as a piece of equipment that can generate more leads than most agents dream possible. Mandossian shifts the old-style one-on-one approach to a more efficient version that allows agents to qualify and prepare prospects before investing personal time. Towards that goal, he defines what a teleseminar is and outlines the steps a real estate professional needs to take to make this powerful technique work. Another simple way for agents to get information into the marketplace and to generate a lot of traffic for their own web sites is to write articles. Mandossian offers attendees tried-and-true guidelines for writing articles and gives both high-tech and low-tech syndication tips for extending their reach. He suggests a blogging resource for those who want to keep that process simple, and he identifies his favorite web site of all time.
|Master Guide to "Income Property Brokerage"
These are the basic and Internet techniques that helped Jack Peckham go on from selling three family houses to selling over a Billion Dollars in Income Properties ....And now these same techniques can bring you huge commissions too!
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|Suzee Miller - "Energize Your Career and Life with Feng Shui!"
World renowned Feng Shui expert, trainer and author Suzee Miller will show you how to revitalize your career and your life with a few simple changes that will change the way you work and the way you live with astounding results!
|Sarah Milstein - "Twitter Tips and Tricks!"
Sarah Milstein, co-author of The Twitter Book, picks up on the social networking theme. She presents an overview of what Twitter is all about, why it is successful and how it is unique among social media sites. Concerning its marketing value for agents, she says, "When you post [the very short messages], they are public on the Web anyone can see them....They can help you reach people you do not already know." Milstein outlines practical steps about how to build followers on Twitter as well as how to find people already on the site who are worth following. She emphasizes that it is important to make messages appealing, and she explains what kind of content meets that goal. Among the helpful tools she recommends are the Twitter Advanced Search page and a service that can coordinate postings on multiple social networking sites. The issue of "public vs. private information" leads Milstein to suggest that Real Estate pros coordinate the use of Twitter with some other social network such as Facebook. She also cites a few typical mistakes with Twitter that can easily be avoided.
|Zahara Mossman - "Social Network Your Way to Success!"
International real estate specialist Zahara Mossman, speaks from personal experience about how social networking can lead to an expansion of business. She exclaims with enthusiasm, “It is an amazing tool to get the message directly to the consumer. In other words—direct marketing!” A strong proponent of using technology to work virtually, Mossman recognizes social networking as a natural extension of traditional marketing. She identifies her favorite social media sites for doing real estate, the special benefits of each, and how their use can be integrated. In discussing Facebook, for example, she explains the advantages of having a fan page in addition to a regular Facebook page. Plus, Mossman shares her strategy for reaching an exact market with social networks. Social networking advantages are numerous, but Mossman does highlight an important caveat that social networkers need to keep in mind.
|Abe Murray - "Google, Don't Be Evil!"
In the lead interview, Abe Murray, product manager for Goggle Maps, introduces new ways for real estate professionals to bring customers in the door. Google has been reaching out broadly to data providers in US residential markets not to compete with the real estate industry, but to better serve Google searchers and thereby benefit brokers and agents. According to Murray, "The company goal is always to get more information into [our index] and to let as many people see it as possible." Google mapping tools are an effective solution, and he lays out three specific ways that agents can take advantage of exposure on Google Maps. His tips include how to post listing information efficiently, both for Google Maps and primary Google searches. For those who prefer not to do-it-yourself, he recommends a free service available online. Other tips he shares cover how to benefit from the related mapping service Google Earth and how to set up a cost-effective advertising campaign using Adwords. Murray also mentions two new mapping features that excite real estate professionals one that is shared by Google Maps and Google Earth, and one that is a brand new application on Google Maps for Mobile.
|Yori Nelken - "Thinking Outside the Inbox"
As the world moves increasingly online, how can the real-estate industry bring its inherently very physical market to the web - and vice versa. While wikis, social networking profiles and other Web tools are increasingly reliable and relevant to the business day-to-day, email remains the go-to "killer app" for management of business needs, customer interactions and work-flow management. The problem is that email isn't always a great way to connect, coordinate and get things done--especially for real estate professionals. In this session, panelists Yori Nelken (CEO of TimeBridge) and Bay Area realtor, Maureen Kennedy, will discuss how to leverage the best suite of productivity web tools to replace email as a principle vehicle for productivity, and bringing your specific business online.
|John M. Peckham - "Something Terrible Happens Without Promotion --- NOTHING!"
Pt Barnum said "Something Terrible Happens Without Promotion --- nothing!" -- and it's certainly like that in real estate today. Jack Peckham discusses building visibility before a live class in a snippet from the just released "Sell like a Giant in CyberSpace" video DVD.
|John M. Peckham III - "How to Protect Yourself in CyberSpace!"
You're hanging out there every day! Follow these guidelines and tips and you'll minimize your chances of needing to take three weeks away from work and family straightening out the mess!
|Raleigh R. Pinskey - "Get ‘Em With Your 8-Second Media Hook!"
Attendees will learn the components of an 8-second (or less) high impact, issue oriented, power pitch
5 components that make a newsworthy topic compelling
A 6-word phrase that will make the media say, “Yes I want to interview you, tell me more”
What to put in the email subject line to get you past the gate keeper
Maximum amount of words to include in your pitch
How to find the media
How to keep them wanting more
3 strategies to get the audience to do business with you
|Justin Premick - "Email Marketing: Why It's Relevant, And How You Can Do It Better"
According to the 2009 REALTOR Technology Report, email is the number one communication method of Realtors. It has proven to be one of the best ways to build trust over time and gain 'expert' status in the eyes of prospective clients. Unfortunately, very few realtors use the medium to its fullest advantage. This presentation will examine four simple principles that can be followed to help build your personal brand and ensure the highest return from email campaigns, along with some ideas to make your emails stand out from the pack.
In more depth, we will examine the following:
Permission: Overview of permission-based email marketing and why it brings the highest returns.
Setting and Meeting Expectations: Tips for setting expectations up front and delivering on your promises.
Content - Make Your Emails Stand Out: Stay away from cute and stick to relevant messages that appeal to your audience.
Incorporating Social Media: Email can easily integrate with other emerging forms of communication such as blogs, Facebook and Twitter. Learn how to use email to reach a broader audience than you can with RSS subscribers alone.
Well-planned and executed email broadcasts are a sure-fire way to build trust and maintain a constant flow of communication with former and prospective clients. Learn simple principles that will help you better manage your campaign effectively so when the time comes, they'll know who to call.
The Real Buyer Direct real estate buyers' database is a searchable national database of over 7000 institutional buyers including their detailed investment criteria. Each lead provides the appropriate contact person, address, phone and fax number (in many cases e-mail contact information), type of property sought, preferred investment size, geographical preference, minimum square footage (if applicable) and minimum number of units (if applicable). In most cases notes pertaining to the company and containing valuable information relative to acquisition desires and plans are included.
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|Dan Gooder Richard - "Rainmaker Niche Marketing: How To Capture Short Sale Listings!"
"Rainmaker Niche Marketing: How To Capture Short Sale Listings!" Whether you're an expert or a novice in today's short sale listing market you need a money-making edge over your competition. Author and marketing-expert Dan Gooder Richard reveals the secrets of top Rainmaker real estate agents to boost your short sale business with niche marketing in today's market. You'll take away inside secrets on how to target and ramp up a profitable short sale niche in your market area, how to maximize lead generation with integrated offline and online marketing, and how to multiply your short sale listing business by leveraging your existing general brokerage presence. You'll also learn how a niche website is critical to make more money from listing short-sale sellers. Stop spending time and money on mass marketing that doesn't pay off. Apply these money-making niche marketing strategies and create a steady stream of short sale business with Rainmaker Niche Marketing!
|Bruce Rogat - "Postcard Marketing Magic with Pizazz!"
Learn how postcard marketing has changed over the past 20 years. Advances in printing technology have yielded special digital printing techniques today. This presentation will show you how new variable data photo image postcards can increase your response rate by up to 40%. Nobody throws away a postcard with a unique photo image with their own name on it. These special images can be used for calendars, notepads, postcards, newsletters, business cards and complex emails. Their effectiveness is increased with landing Pages and email list building is made easier.
|Bernice Ross - "Web & Video Tips to Attract Buyers and Sellers "
National cyber coach Bernice Ross explains how the model for doing real estate has evolved over the last thirty years. “The transactions that are most successful today are those where the brand, the agent and the client all work together,” says Ross. She tells in practical detail how to follow that collaborative model. Ross advises attendees to build their business on what they do best, and she recommends a guidebook for finding their strengths. She thinks that striking a balance between old and new is the best approach and offers her strong opinion about some old practices that should be abandoned. High on her list of new Web tools are social networking sites. Ross shares the secret for gaining business benefit from them. She identifies the top social networking site for professional use as well as several other Web resources, including a site that is a good alternative to a blogging service. Ross sees two key real estate trends underway. She not only explains their importance, she tells how the two can be combined. Among her Web tool recommendations are an easy syndication service for video, a new search engine that rivals Google and an interactive virtual tour provider.
|Tracey Rumsey - "Know Your Mortgage Rules--And You'll Rule Your Real Estate Market! "
The mortgage and the real estate industy have a symbiotic relationship because 97% of all residential purchases require some type of financing. And they are changing so fast. Think Linda Blair in the "Exorcist".
The real estate pros who make the most money--keep up to date with Fannie, Freddie, FHA, and VA guidelines--because they don't waste their time trying to put deals together that never had a chance to get approved in the first place.
Tracey Rumsey and Brent Green (Panel Discussion) will review the rules & regs that have just been passed. How they will affect your business. How to use them in your favor.
Never again be the last to KNOW!
|Michael Russer - "Dominate Your Online Competition"
Don't miss this exciting CyberConvention live keynote as international speaker Michael J. Russer (a.k.a. Mr. Internet ) shares the secrets to eliminating over 98% of your online competition, converting far more of your online leads into transactions using simple email scripts and creating a profitable "exit strategy" for when you are ready to retire. This session will give you insights into exploding your online business in ways you never considered before!
|Sell Like a Giant in CyberSpace!
Four hours of video training plus the original class handbook. Perfect for individual or sales meeting training.
"The Most Powerful Four Hours of Training You Will Ever Experience!"
In this one information-filled video course you will learn:
How to leverage sales with CyberSpace tools & strategies!
How to get incredible - almost instantaneous responses!
How to master the selling power of E-mail!
How to protect yourself in CyberSpace!
How to maximize your visibility!
How to network quickly and inexpensively
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|Ira Serkes - "The Zen of Listings!"
Stealth Listings - Developing a superb Buyer Brokerage Program which results in listings in the future
Extensive non-linear multivariable regression analysis of 17 different market areas continues to prove one thing - 100% of the closing in the United States involve a buyer.
Yet - most trainers focus only on seller representation.
Buyers and Sellers are the Yin and Yang of Real Estate - inter-related and dependent upon each other - but different like night and day.
Find out how you can tap into this amazing source of business - where you represent people who are happy to be moving towards something, have higher profitability, and become sellers in the future. Become a practitioner of the "Zen of Listings"
|Edward Smith - "What you "must" know about GREEN"
Commercial agents need to be able to educate owners, landlords and tenants about sustainablility concepts - "Green". Tenants are asking if the building is Green. What does Green really mean? Landlords need to understand the benefits of energy and water conservation in their buildings and the fact that today Green is cost effective. What are the Green rating systems? What is the goverment doing about Green? This seminar will give an overview of Green concepts and answer these questions.
|Stefan Swanepoel - "Social Networking -The New Real Estate Phenomenon" - Keynote
|Susan Sweeney - "Your E-Formula for Real Estate Success!"
International Internet productivity trainer and author Susan Sweeney advises agents how to maximize the benefit they gain from their marketing efforts. She begins with practical tips for a good web site, covering everything from content to features and good design. “If consumers are looking for a real estate agent, …they are going to visit at least three real estate web sites,” says Sweeney. She concludes that it is vital for an agent’s site to be technologically competitive. Two of the technical features she explains are an expanded use of autoresponders and interactive mapping specific to real estate. Promoting a web site is also key, and Sweeney suggests two very different approaches to attracting website visitors—pay per click advertising and viral marketing. E-mail communication, which she defines as “permission marketing,” should follow the guidelines she presents, including the proper structure for a signature file.
|Jack Teems - "Exciting, Neat Net Tricks!"
Jack Teems, the man behind the widely followed web-letter “Neat Net Tricks,” offers his favorite online resources for everything from the best antivirus software to the latest navigational tools for travel. His intention is to distinguish between web tools that are truly useful and those that are a waste of time. Teem’s lighthearted, straightforward advice presents listeners with many practical, easy-to-use tips that can be applied to business as well as personal situations. Nothing is more essential to both realms than his advice on basic computer security. Teems explains what is needed for the first line of computer defense and recommends the online resources to achieve it. Carrying the “protection” theme even further, he tells how to defend against identity theft and how to navigate online anonymously. Some of his most useful tips for doing real estate business involve ways to improve written communication through services that retrieve and forward regular mail and email, and that track the opening of email messages and links. Adding even more to his appeal, Teems declares, “Truthfully, I like the word FREE!” Most of his tips are not only effective but also available at no cost.
|John Tuccillo - "Top Economist Looks Ahead! "
Top real estate economist John Tuccillo sets the stage by looking ahead for the real estate market. He evaluates the economy in general and tells how and when it is likely to affect the real estate sector for the better. Tuccillo points out that the recovery for the residential and the commercial sides will follow different patterns. He explains factors impacting real estate markets currently and projects what may happen out as far as 2012. Besides offering educated market projections, Tuccillo analyzes how technology has altered the way agents do their business from a practical standpoint. Over the last ten years, the technology tool kit of the average agent has changed dramatically. The more savvy users of real estate tech tools have gained an increasing share of their markets and correspondingly higher income. He explains why it will be even more important going forward to keep up with advances as a new way of doing business emerges. "The next challenge of technology," he emphasizes, "is learning to use social media as part of your business." Tuccillo believes that mastering this new tool is vital to building a real estate career in the future.
|Jeff Turner - "Curtains up on Real Estate Shows!"
Jeff Turner, the web marketing innovator who is president of RealEstateShows.com, sums up the significance of the social media phenomenon for real estate professionals. "The hallmark of social media is the notion that you can transform what previously in the marketing and media environment was this monologue…to a dialogue," he says. He reviews a definition of "social media" and explains how the concept is a natural tool for agents to convey their knowledge and expertise and to build relationships necessary for real estate success. Turner addresses the risk of spending too much time on social networking and gives some practical tips for using social networking tools. Besides citing the advantages of having a social media strategy, he also outlines the dangers of failing to use social media in today's online world. Of course, Turner also reminds listeners of how RealEstateShows.com-in partnership with the Real Estate CyberSpace Society-offers agents an outstanding marketing value.
|Scott Vinson - "How to Have Employers Endorsing YOUR Services to Their Employees"
What if you had 5,000 local employees being told by their employer to use YOU for their next real estate transaction? If you closed only 15% of employees needing real estate services, you'd have 100+ new deals per year!
Discover a proven, battle-tested formula for influencing companies to endorse YOU as their preferred mortgage and/or real estate advisor to all of their employees. Attend this session and here's just a portion of what you will learn:
>Contacting The Right People - What's the best approach?
>The Perfect Economic Storm - Why do local employers need YOU to help make their business a better place to work?
>Recipe For Success - What does a successful Corporate Mortgage and/or Real Estate Benefits program look like?
>Avoiding Objections - What are the critical steps you need to take?
>A Lifetime Of Income* - How can you implement a system to generate a steady stream of leads month-after-month and year-after-year?
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|Mollie Wasserman - "Tired of Working for Free? Then Stop Selling and Start Consulting!"
The changing role of the real estate professional along with the continued revolutionary growth in technology has made the traditional sales model that only offers a one-size-DOESN'T-fit-all package available only by commission, as outmoded as the typewriter.
In this fast-paced presentation, Mollie W. Wasserman, founder of the Accredited Consultant in Real Estate (ACRE ) Program shows how real estate professionals can avoid the commission cutting trap, eliminate competition from discount, MLS-Entry Only and FSBO companies, make additional income WITHOUT even selling or listing a house, and thrive in this economy by giving consumers what they are demanding while being paid fairly for their skills, expertise, and time.
|Sam Wehbe - "Technology for Realtors The New Way - The Web Way"
Managing technology for Realtors (email, the phone system, software, etc.) doesn't have to be aggravating and expensive. A new breed of solutions is delivering technology through the Internet and is making workplace IT a lot easier and a lot less expensive for real estate offices and individual realtors. Not only are these solutions easy and affordable, but they often provide functionality that was previously only accessible to large companies with big IT budgets.
This presentation will provide Realtors with an instant understanding of the advantages your business can draw from web-based tools. Hear a business communications technology expert from Protus, a leading provider of web-based software, discuss:
How hosted services work and how they are priced.
What you can do instead of installing hardware and licensing software for your business.
How to compare and start saving money on the total cost of ownership and operation of your business solutions.
|Lawrence Yun - "The 12 Months Ahead - What's Going to Happen"
Who is in the best position to tell us what's going to happen in the 12 months ahead? Certainly it's Lawrence Yun, the Chief Economist of the 1.2 million member National Association of Realtors . His counsel is regularly sought and he regularly appears on CNBC, BBC and Bloomberg TV and at Real Estate conferences throughout the United States. You will hear this convention forecast right from the economist USA Today recently listed among the top 10 economic forecasters in the country.
|Pat Zaby - "Low-Cost but High-Powered Marketing!"
International speaker, Pat Zaby, provides an array of low-to-no-cost marketing tips that focus on resources available online. "Most agents are trying to cut expenses, Zaby explains, "but unfortunately, what they have a tendency to do sometimes is cut things that would actually drive business to them. Marketing drives business, so you can't give up on it totally." He recommends cost-effective marketing alternatives, including several tools from the National Association of REALTORS . Zaby encourages agents to use their ingenuity to create their own Customer Appreciation Program (CAP). He defines that term and offers examples of possible benefits that have perceived value but cost no money. Both the CAP program and social networking tie into Zaby's concept of "permission marketing," a sensible way to approach building relationships and staying in touch with people. According to Zaby, it is possible to make money from social networking if it is used properly and if Real Estate professionals develop adequate Web follow-up. He also shares an innovative strategy for getting postcards out electronically and suggests places to find more marketing ideas and tips on efficient business practices.
|Dirk Zeller - "Determining a Home's Ideal List Price"
Securing listings at a competitive price is paramount to becoming a Champion Listing Agent. Being able to gain price reductions is almost as important. Dirk reveals the 5-step process of price reductions that will help ensure the listings you take... sell. Also learn the rules and reason why to take (or help) an overpriced listing.