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Doug Devitre - "Powering Yourself Online!"
Doug Devitre, a self-proclaimed pioneer in social networking for real estate professionals, addresses the key factors in adopting a social media strategy for business including the issue of time. "In the very beginning of using social media, it's going to take some time to get everything set up, but once you've spent that time, it's just a matter of maintaining what you already have," he assures listeners. Devitre explains why the initial tasks are so important and offers tips for accomplishing them in a way that allows you to integrate the use of more than one social networking venue. An agent's database is at the heart of social networking success. Devitre tells how to easily transfer the right contact information into social media systems and suggests a way to improve the acceptance rate from people you invite into your network. Naming his favorite social media sites for real estate, he explains how they can have a positive impact on conducting business. As an information bonus, Devitre shares several technology tools that enhance social networking efficiency.

Mal Duane - "Tips from the Agent Field!"
Cyber broker-agent Mal Duane offers tips for boosting sales with "compound marketing." She explains, "We're creating new business off of past business. It's like putting money in the bank and getting interest on it." Duane not only defines her approach to marketing but also suggests how to implement it. At the core of her marketing plan is a product available for free to Real Estate CyberSpace Society members. Duane also tells how to leverage business from another Society membership benefit discounted virtual tours from Real Estate Shows. Among other practical suggestions is a clever, low-cost program she uses to take advantage of consumer's concerns over mortgage-related issues. This program keeps her in touch with past clients, provides her with their endorsement and puts her in direct contact with their referrals. Throughout her presentation, Duane references the Internet sites that she accesses for no-cost or low-cost services to support her real estate marketing.

Howie Jacobson - "Drive'em Home with AdWords!"
Adwords for Dummies author Howie Jacobson provides a quick course on the Google service that is transforming Web marketing. “For local businesses, especially, who want to be found on the Internet, Adwords is the quickest, simplest, easiest, most assured way of doing that,” says Jacobson. He explains how this “stock market for words” operates and unlocks the secrets for real estate agents to cash in. On one hand, Adwords can drive hot leads to your website. On the other hand, it can be used to improve your landing pages for better lead conversion. Jacobson knows and shares the tips to make these results happen. Using keywords is at the heart of the process, and Jacobson explains a way to evaluate keyword choices without spending a dime. His ideas cover how to improve an adwords campaign as well as the best strategy for ad follow-up. Besides telling what to do right, he cites two important mistakes to avoid. In this new age of Internet marketing, testing is just as important as it was with traditional direct mail. According to Jacobson, the Google system makes testing easy. With Google, savvy users can get answers within hours or days for tens or hundreds of dollars instead of taking months and spending thousands of dollars.

Jim Kimmons - "Great Marketing Tools for Little or Nothing"
Jim Kimmons, who serves as the Real Estate Guide at About.com, concentrates on helpful real estate tools and strategies that are available at little or no cost. An active agent himself, Kimmons looks for ways to do his job better, faster, easier and cheaper. His list of recommended tools and services has passed his own tests for being practical and effective. For example, he names two specific cell phone tools that have improved his mobility and recommends several other high-efficiency tools he uses. When asked to identify the most effective lead generator for agents, Kimmons replies without hesitation, "I'm really biased on this one. If it's not already the best, it's going to be!" He refers to business and social networking and blogging. Kimmons explains how he has redesigned his own web site using a blog format to take advantage of the social media trend. He comments on his connections to three of the leading social media sites in particular. Kimmons also offers advice on a pay per click strategy to increase web site traffic and gives tips to improve drip e-mail.

Rob Levy - "In-the-Trenches Agent Tips!"
Rob Levy, super agent and co-founder of Real Pro Systems, links increased agent productivity to the connectivity possible through technology. According to Levy, real estate tech tools have improved over the last three years, and effective new ones have appeared. Levy identifies the hardware advances that can give RE pros an advantage and explains the tech-based marketing strategies at the heart of his own real estate success. A pioneer in stealth marketing, he shares how he uses this clever approach to attract a high volume of buyer and seller leads from the Internet. He directs attendees to the products available from Real Pro Systems that are based on what Levy has personally found to work in the marketplace. These include a system to support stealth marketing and lead conversion as well as a new product that puts the agent’s name in front of past clients and their friends and family over a sustained period of time. Looking to the future, Levy notes: “This current market is slow for a lot of people…. I really believe that adopting technology now…will let you leapfrog to the next level when the market turns around.”

Jay Lucas - "Boost Your Commercial Prowess!"
Jay Lucas, CEO of a Site To Do Business, shares the latest and greatest tech tools for commercial agents-and for all real estate pros. He presents STDBonline as a value for all real estate specialties. "The service has always had really good information that people can use in the residential or the commercial industry," he says. Lucas explains how the site levels the playing field for small practitioners to compete with major companies. The updated tools on the site make strong use of the latest GIS (geographic information system) technology, and Lucas tells listeners how to apply some of these products for a WOW impact on clients. He also introduces the CCIM REDEX (Real Estate Data Exchange) program, expected to be launched shortly. Lucas closes by telling where he thinks technology is headed and how it can help agents be better professionals going forward.

Alex Mandossian - "Harnessing the Power of Easy Web Meetings "
International web marketing expert Alex Mandossian focuses on a fast and easy strategy for expanding visibility with teleseminars and information marketing. “I don’t look at my telephone as a phone. I look at it as an ATM machine,” he says, identifying it as a piece of equipment that can generate more leads than most agents dream possible. Mandossian shifts the old-style one-on-one approach to a more efficient version that allows agents to qualify and prepare prospects before investing personal time. Towards that goal, he defines what a teleseminar is and outlines the steps a real estate professional needs to take to make this powerful technique work. Another simple way for agents to get information into the marketplace and to generate a lot of traffic for their own web sites is to write articles. Mandossian offers attendees tried-and-true guidelines for writing articles and gives both high-tech and low-tech syndication tips for extending their reach. He suggests a blogging resource for those who want to keep that process simple, and he identifies his favorite web site of all time.

Suzee Miller - "Energize Your Career and Life with Feng Shui!"
World renowned Feng Shui expert, trainer and author Suzee Miller will show you how to revitalize your career and your life with a few simple changes that will change the way you work and the way you live with astounding results!

Sarah Milstein - "Twitter Tips and Tricks!"
Sarah Milstein, co-author of The Twitter Book, picks up on the social networking theme. She presents an overview of what Twitter is all about, why it is successful and how it is unique among social media sites. Concerning its marketing value for agents, she says, "When you post [the very short messages], they are public on the Web anyone can see them....They can help you reach people you do not already know." Milstein outlines practical steps about how to build followers on Twitter as well as how to find people already on the site who are worth following. She emphasizes that it is important to make messages appealing, and she explains what kind of content meets that goal. Among the helpful tools she recommends are the Twitter Advanced Search page and a service that can coordinate postings on multiple social networking sites. The issue of "public vs. private information" leads Milstein to suggest that Real Estate pros coordinate the use of Twitter with some other social network such as Facebook. She also cites a few typical mistakes with Twitter that can easily be avoided.

Zahara Mossman - "Social Network Your Way to Success!"
International real estate specialist Zahara Mossman, speaks from personal experience about how social networking can lead to an expansion of business. She exclaims with enthusiasm, “It is an amazing tool to get the message directly to the consumer. In other words—direct marketing!” A strong proponent of using technology to work virtually, Mossman recognizes social networking as a natural extension of traditional marketing. She identifies her favorite social media sites for doing real estate, the special benefits of each, and how their use can be integrated. In discussing Facebook, for example, she explains the advantages of having a fan page in addition to a regular Facebook page. Plus, Mossman shares her strategy for reaching an exact market with social networks. Social networking advantages are numerous, but Mossman does highlight an important caveat that social networkers need to keep in mind.

Abe Murray - "Google, Don't Be Evil!"
In the lead interview, Abe Murray, product manager for Goggle Maps, introduces new ways for real estate professionals to bring customers in the door. Google has been reaching out broadly to data providers in US residential markets not to compete with the real estate industry, but to better serve Google searchers and thereby benefit brokers and agents. According to Murray, "The company goal is always to get more information into [our index] and to let as many people see it as possible." Google mapping tools are an effective solution, and he lays out three specific ways that agents can take advantage of exposure on Google Maps. His tips include how to post listing information efficiently, both for Google Maps and primary Google searches. For those who prefer not to do-it-yourself, he recommends a free service available online. Other tips he shares cover how to benefit from the related mapping service Google Earth and how to set up a cost-effective advertising campaign using Adwords. Murray also mentions two new mapping features that excite real estate professionals one that is shared by Google Maps and Google Earth, and one that is a brand new application on Google Maps for Mobile.

Bernice Ross - "Web & Video Tips to Attract Buyers and Sellers "
National cyber coach Bernice Ross explains how the model for doing real estate has evolved over the last thirty years. “The transactions that are most successful today are those where the brand, the agent and the client all work together,” says Ross. She tells in practical detail how to follow that collaborative model. Ross advises attendees to build their business on what they do best, and she recommends a guidebook for finding their strengths. She thinks that striking a balance between old and new is the best approach and offers her strong opinion about some old practices that should be abandoned. High on her list of new Web tools are social networking sites. Ross shares the secret for gaining business benefit from them. She identifies the top social networking site for professional use as well as several other Web resources, including a site that is a good alternative to a blogging service. Ross sees two key real estate trends underway. She not only explains their importance, she tells how the two can be combined. Among her Web tool recommendations are an easy syndication service for video, a new search engine that rivals Google and an interactive virtual tour provider.

Susan Sweeney - "Your E-Formula for Real Estate Success!"
International Internet productivity trainer and author Susan Sweeney advises agents how to maximize the benefit they gain from their marketing efforts. She begins with practical tips for a good web site, covering everything from content to features and good design. “If consumers are looking for a real estate agent, …they are going to visit at least three real estate web sites,” says Sweeney. She concludes that it is vital for an agent’s site to be technologically competitive. Two of the technical features she explains are an expanded use of autoresponders and interactive mapping specific to real estate. Promoting a web site is also key, and Sweeney suggests two very different approaches to attracting website visitors—pay per click advertising and viral marketing. E-mail communication, which she defines as “permission marketing,” should follow the guidelines she presents, including the proper structure for a signature file.

Jack Teems - "Exciting, Neat Net Tricks!"
Jack Teems, the man behind the widely followed web-letter “Neat Net Tricks,” offers his favorite online resources for everything from the best antivirus software to the latest navigational tools for travel. His intention is to distinguish between web tools that are truly useful and those that are a waste of time. Teem’s lighthearted, straightforward advice presents listeners with many practical, easy-to-use tips that can be applied to business as well as personal situations. Nothing is more essential to both realms than his advice on basic computer security. Teems explains what is needed for the first line of computer defense and recommends the online resources to achieve it. Carrying the “protection” theme even further, he tells how to defend against identity theft and how to navigate online anonymously. Some of his most useful tips for doing real estate business involve ways to improve written communication through services that retrieve and forward regular mail and email, and that track the opening of email messages and links. Adding even more to his appeal, Teems declares, “Truthfully, I like the word FREE!” Most of his tips are not only effective but also available at no cost.

John Tuccillo - "Top Economist Looks Ahead! "
Top real estate economist John Tuccillo sets the stage by looking ahead for the real estate market. He evaluates the economy in general and tells how and when it is likely to affect the real estate sector for the better. Tuccillo points out that the recovery for the residential and the commercial sides will follow different patterns. He explains factors impacting real estate markets currently and projects what may happen out as far as 2012. Besides offering educated market projections, Tuccillo analyzes how technology has altered the way agents do their business from a practical standpoint. Over the last ten years, the technology tool kit of the average agent has changed dramatically. The more savvy users of real estate tech tools have gained an increasing share of their markets and correspondingly higher income. He explains why it will be even more important going forward to keep up with advances as a new way of doing business emerges. "The next challenge of technology," he emphasizes, "is learning to use social media as part of your business." Tuccillo believes that mastering this new tool is vital to building a real estate career in the future.

Jeff Turner - "Curtains up on Real Estate Shows!"
Jeff Turner, the web marketing innovator who is president of RealEstateShows.com, sums up the significance of the social media phenomenon for real estate professionals. "The hallmark of social media is the notion that you can transform what previously in the marketing and media environment was this monologue…to a dialogue," he says. He reviews a definition of "social media" and explains how the concept is a natural tool for agents to convey their knowledge and expertise and to build relationships necessary for real estate success. Turner addresses the risk of spending too much time on social networking and gives some practical tips for using social networking tools. Besides citing the advantages of having a social media strategy, he also outlines the dangers of failing to use social media in today's online world. Of course, Turner also reminds listeners of how RealEstateShows.com-in partnership with the Real Estate CyberSpace Society-offers agents an outstanding marketing value.

Pat Zaby - "Low-Cost but High-Powered Marketing!"
International speaker, Pat Zaby, provides an array of low-to-no-cost marketing tips that focus on resources available online. "Most agents are trying to cut expenses, Zaby explains, "but unfortunately, what they have a tendency to do sometimes is cut things that would actually drive business to them. Marketing drives business, so you can't give up on it totally." He recommends cost-effective marketing alternatives, including several tools from the National Association of REALTORS . Zaby encourages agents to use their ingenuity to create their own Customer Appreciation Program (CAP). He defines that term and offers examples of possible benefits that have perceived value but cost no money. Both the CAP program and social networking tie into Zaby's concept of "permission marketing," a sensible way to approach building relationships and staying in touch with people. According to Zaby, it is possible to make money from social networking if it is used properly and if Real Estate professionals develop adequate Web follow-up. He also shares an innovative strategy for getting postcards out electronically and suggests places to find more marketing ideas and tips on efficient business practices.