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Video Items

Austin Allison - "Collaboration Is The New Competition - How You Can Harness The Power of Technology For Your Business"
This presentation focuses on how collaboration affects the real estate industry, and helps teach agents how to leverage the media for both their--and their customers' benefit. Since every real estate transaction is at heart a collaboration between three distinct participants clients, agents, and brokers the focus is on how collaborative technologies in your market will result in more security, more efficiency, and more profitability for all three.

Dave Beson - "The Top Thirteen Tools for Tough Times"
Tough times don't last, but tough people do. In this session Dave will help you discover thirteen tools to add results and profits to your business in face of any current economic headwinds. You will be introduced to a laser-focused activity based business plan. Additionally, you will learn six free pr tools to rev up your marketing and Internet presence. And you'll witness a listing presentation that focuses on your local market expertise and your "X FACTOR" -- the something extra you bring to each transactions. That's just three of the thirteen POWER TOOLS you'll sample in this fast-paced presentation featuring Dave Beson, the most experienced presenter in real estate.

Sara Bonert - "How Accurate Are Zestimates and How To Discuss Them With Clients"
"But Zillow says..." Ever had a client say this to you? How do you respond? Learn how to have a conversation around this number, help the client understand exactly what it representation using accuracy statistics published on Zillow.com.

In the presentation we'll look take a look at where the data comes from and how listing data effect the Zestimate. This is great information for any agent who's ever had a client say "But Zillow says..."

Amy Chorew - "Leverage Your Productivity With These 7 Mobile Tools! "
7 Mobile Productivity Tools for Real Estate Professional
We are constantly on the go and rely on our smartphone to stay connected. But are you getting the most out of it? Join Amy Chorew as she helps you assess, re-assess or experiment with new tools can make all the difference in your workflow, saving you both time and frustration.

Albert Clark - "Building Relationship Capital With Email"
You will learn how to magnify sales using subscription-based relationship tools. These "Stay In Touch" programs allow Real Estate Professionals to enroll their entire sphere of influence into their branded program that gets delivered and more importantly, read. By connecting newsletters to a web base portal and social networking on the web these systems afford the professional with data mining and performance metrics.

Karen Deis - "First-Time Home Buying Seminars - Made Simple! "
Have you ever held a home-buying seminar--and no one showed up? Don't ever let that happen to you again. In Karen's 28 years in the mortgage business, the attendance at her homebuying seminars averaged 30 people per month--with some months averaging 50 people. Every seminar led to 3-5 closed deals per session. Here's what you will learn:

The biggest mistakes everyone makes
5 Niche seminars that draw the biggest crowds
Alternative ideas if you are afraid to speak in public
Creative Content (Topics that differentiate you from other agents)
Effective headlines and sample ads
How to get people to attend
How to follow up AFTER the event

William Exeter - "Expand Your Real Estate Business with the Deferred Sales Trust"
This presentation will describe the Deferred Sales Trust, and detail the benefits and advantages to Realtors' clients. This session will outline the technical issues involved in using the Deferred Sales Trust, and focus on how the Realtor can use the Deferred Sales Trust to build, expand and diversify their new or existing real estate business.

Matthew Ferrara - "Real Estate, The Next Generation" - Keynote
Real Estate, the Next Generation is designed to strip away all of the old clichés and assumptions about how real estate should be done and prepare brokers for the future. Remember, most brokerage is “broken” today: the proof is in the continuing struggle for profit, the constant scurrying to recruit, the half-baked approaches to training and the futile resistance to technology that pervades most companies today. This presentation exposes all of that - and will help you leave it all behind.

Real Estate, the Next Generation isn’t about fixing brokerage. It’s about planning to compete in an industry that’s consumer-centric, tech-savvy and quality-centric. It starts by examining the modern buyer and sellers and asking, What do they want and how do they want it? Once brokers identify that the future consumer isn’t anything like the past consumer, they’ll be able to design strategies to be successful in a whole new marketplace.

Wendy Forsythe - "Why Recruiting Doesn't Work Anymore!"
Times have changed and we need to change the mindset of recruiting. What are today's sales professionals looking for and how do you go about attracting them to your company?
Join me to learn why a "one size fits all" approach to building your office doesn't work anymore and what you need to do in order to attract the next generation real estate professional.

Jim Gillespie - "Five Important Activities for Exploding Your Commercial Brokerage Business!"
Jim will discuss the five important activities that brokers should be doing on an ongoing basis to grow their commercial brokerage businesses, and will provide additional resources for accomplishing this.

Tom Gonser - "How Realtors Use Electronic Signatures to Accelerate Their Business and Outperform the Competition"
Real estate professionals are quickly adopting electronic signatures to manage the paper flow and improve critical business processes. The National Association of Realtors is now offering its members an electronic signature service that provides a better option than driving across town to get a signature or forcing their clients to find a fax machine.

Learn how savvy Realtors are using Web-based e-signature services to execute agreements with buyers and sellers electronically, eliminating the old process of printing, faxing, and waiting for the return fax. By automating the signing process, they achieve higher sales, increase client satisfaction and maintain a competitive edge. This session will examine how to use electronic signatures in real estate transactions, including the transaction flow from both the Realtor's and the homebuyer's perspective. Attendees will also learn how faxes can be incorporated into an electronic signing process.

Greg Hanson - "Technology in Real Estate: Agents and Consumer Connectivity "
While real estate is intensely personal, consumers are increasingly going to the web first to search for listings and talk to in-the trenches experts for advice, tips and more. In light of this growing trend, it's essential for real estate experts to use the web and sites like Facebook, Twitter and LinkedIn to their advantage, using these social portals to connect with customers and cultivate leads. Realtors are a social bunch by nature - many already taking advantage of networking groups, lunches, other in-person events to expand their sphere of influence. Networking tools such as Twitter, Facebook, etc. can expand this sphere to an even wider audience, increasing the level of agent and consumer connectivity. Even if these social portals don't yet drive a direct lead, they can help build relationships, which is one of the most important aspects of real estate.

In this presentation, Greg Hanson (Senior Vice President of RealEstate.com) will address the importance of agents not only interacting with each other across the country and across markets, but consumers being able to interface with agents, marketing department representatives and even other consumers to share their experiences, and enact change in the real estate industry as a whole.

Rich Levin - "From Your First Assistant to a Multi Agent Team!"
Real Estate Agent Teams are a reality of a successful business. The challenge is for the Agent to reach their greatest potential while increasing their quality of life and their service to their Clients and the public. Like any other professional, this is only possible when the Agent brings other people into their practice. Good decision making, solid business systems and appropriate skills are necessary. All of these elements of building a successful practice are developed in this session.

Richard Lombardi - "1031 Exchange vs Refinance or Straight Sale or Hold"
There are many presentations on how to do 1031 tax defered exchanges, but none explain when you should do an exchange. This presentation will focus on when to do an exchange versus other alternatives: refinance and buy a second property, sell and pay your taxes, continue to hold your property or do a 1031 tax deferred exchange and defer your gain into your next property. If you compare the four economic benefits of ownership (cash flow, income tax savings, loan pay down paid by tenants and appreciation) for your current position and your new position, you can easily see which is the best way to go. We will show you how to compute the current four economic benefits and compare them in an easy format to the four benefits in the various new positions.

Stefan Lubinski - "Explode Real Estate Sales with Video Marketing"
Video marketing is sweeping the nation. Real Estate professionals are connecting with 100 Million plus YouTubers alone! Real Estate professionals are just starting to tap into the power of video. From prospecting to referral business, and even time management and customer service web based video is changing the way real estate professionals run their business. Learn about the WHY behind the power of video marketing and the HOW you can get started right away, and if you already have a camera... for FREE! Finally get beyond the buzz words like web 2.0 and understand what is really going on, and how easy it is to get involved and start reaping the benefits. Nationally recognized Video Marketing and Sales Expert and Speaker, Stefan Lubinski explains in a fun and easy to understand fashion how Video Marketing can change your real estate business forever!

Yori Nelken - "Thinking Outside the Inbox"
As the world moves increasingly online, how can the real-estate industry bring its inherently very physical market to the web - and vice versa. While wikis, social networking profiles and other Web tools are increasingly reliable and relevant to the business day-to-day, email remains the go-to "killer app" for management of business needs, customer interactions and work-flow management. The problem is that email isn't always a great way to connect, coordinate and get things done--especially for real estate professionals. In this session, panelists Yori Nelken (CEO of TimeBridge) and Bay Area realtor, Maureen Kennedy, will discuss how to leverage the best suite of productivity web tools to replace email as a principle vehicle for productivity, and bringing your specific business online.

John M. Peckham - "Something Terrible Happens Without Promotion --- NOTHING!"
Pt Barnum said "Something Terrible Happens Without Promotion --- nothing!" -- and it's certainly like that in real estate today. Jack Peckham discusses building visibility before a live class in a snippet from the just released "Sell like a Giant in CyberSpace" video DVD.

John M. Peckham III - "How to Protect Yourself in CyberSpace!"
You're hanging out there every day! Follow these guidelines and tips and you'll minimize your chances of needing to take three weeks away from work and family straightening out the mess!

Raleigh R. Pinskey - "Get ‘Em With Your 8-Second Media Hook!"
Attendees will learn the components of an 8-second (or less) high impact, issue oriented, power pitch

5 components that make a newsworthy topic compelling
A 6-word phrase that will make the media say, “Yes I want to interview you, tell me more”
What to put in the email subject line to get you past the gate keeper
Maximum amount of words to include in your pitch
How to find the media
How to keep them wanting more
3 strategies to get the audience to do business with you

Justin Premick - "Email Marketing: Why It's Relevant, And How You Can Do It Better"
According to the 2009 REALTOR Technology Report, email is the number one communication method of Realtors. It has proven to be one of the best ways to build trust over time and gain 'expert' status in the eyes of prospective clients. Unfortunately, very few realtors use the medium to its fullest advantage. This presentation will examine four simple principles that can be followed to help build your personal brand and ensure the highest return from email campaigns, along with some ideas to make your emails stand out from the pack.

In more depth, we will examine the following:
Permission: Overview of permission-based email marketing and why it brings the highest returns.
Setting and Meeting Expectations: Tips for setting expectations up front and delivering on your promises.
Content - Make Your Emails Stand Out: Stay away from cute and stick to relevant messages that appeal to your audience.
Incorporating Social Media: Email can easily integrate with other emerging forms of communication such as blogs, Facebook and Twitter. Learn how to use email to reach a broader audience than you can with RSS subscribers alone.

Well-planned and executed email broadcasts are a sure-fire way to build trust and maintain a constant flow of communication with former and prospective clients. Learn simple principles that will help you better manage your campaign effectively so when the time comes, they'll know who to call.

Dan Gooder Richard - "Rainmaker Niche Marketing: How To Capture Short Sale Listings!"
"Rainmaker Niche Marketing: How To Capture Short Sale Listings!" Whether you're an expert or a novice in today's short sale listing market you need a money-making edge over your competition. Author and marketing-expert Dan Gooder Richard reveals the secrets of top Rainmaker real estate agents to boost your short sale business with niche marketing in today's market. You'll take away inside secrets on how to target and ramp up a profitable short sale niche in your market area, how to maximize lead generation with integrated offline and online marketing, and how to multiply your short sale listing business by leveraging your existing general brokerage presence. You'll also learn how a niche website is critical to make more money from listing short-sale sellers. Stop spending time and money on mass marketing that doesn't pay off. Apply these money-making niche marketing strategies and create a steady stream of short sale business with Rainmaker Niche Marketing!

Bruce Rogat - "Postcard Marketing Magic with Pizazz!"
Learn how postcard marketing has changed over the past 20 years. Advances in printing technology have yielded special digital printing techniques today. This presentation will show you how new variable data photo image postcards can increase your response rate by up to 40%. Nobody throws away a postcard with a unique photo image with their own name on it. These special images can be used for calendars, notepads, postcards, newsletters, business cards and complex emails. Their effectiveness is increased with landing Pages and email list building is made easier.

Tracey Rumsey - "Know Your Mortgage Rules--And You'll Rule Your Real Estate Market! "
The mortgage and the real estate industy have a symbiotic relationship because 97% of all residential purchases require some type of financing. And they are changing so fast. Think Linda Blair in the "Exorcist".

The real estate pros who make the most money--keep up to date with Fannie, Freddie, FHA, and VA guidelines--because they don't waste their time trying to put deals together that never had a chance to get approved in the first place.

Tracey Rumsey and Brent Green (Panel Discussion) will review the rules & regs that have just been passed. How they will affect your business. How to use them in your favor.

Never again be the last to KNOW!

Ira Serkes - "The Zen of Listings!"
Stealth Listings - Developing a superb Buyer Brokerage Program which results in listings in the future

Extensive non-linear multivariable regression analysis of 17 different market areas continues to prove one thing - 100% of the closing in the United States involve a buyer.

Yet - most trainers focus only on seller representation.

Buyers and Sellers are the Yin and Yang of Real Estate - inter-related and dependent upon each other - but different like night and day.

Find out how you can tap into this amazing source of business - where you represent people who are happy to be moving towards something, have higher profitability, and become sellers in the future. Become a practitioner of the "Zen of Listings"

Edward Smith - "What you "must" know about GREEN"
Commercial agents need to be able to educate owners, landlords and tenants about sustainablility concepts - "Green". Tenants are asking if the building is Green. What does Green really mean? Landlords need to understand the benefits of energy and water conservation in their buildings and the fact that today Green is cost effective. What are the Green rating systems? What is the goverment doing about Green? This seminar will give an overview of Green concepts and answer these questions.

Stefan Swanepoel - "Social Networking -The New Real Estate Phenomenon" - Keynote

Scott Vinson - "How to Have Employers Endorsing YOUR Services to Their Employees"
What if you had 5,000 local employees being told by their employer to use YOU for their next real estate transaction? If you closed only 15% of employees needing real estate services, you'd have 100+ new deals per year!

Discover a proven, battle-tested formula for influencing companies to endorse YOU as their preferred mortgage and/or real estate advisor to all of their employees. Attend this session and here's just a portion of what you will learn:

>Contacting The Right People - What's the best approach?
>The Perfect Economic Storm - Why do local employers need YOU to help make their business a better place to work?
>Recipe For Success - What does a successful Corporate Mortgage and/or Real Estate Benefits program look like?
>Avoiding Objections - What are the critical steps you need to take?
>A Lifetime Of Income* - How can you implement a system to generate a steady stream of leads month-after-month and year-after-year?

Mollie Wasserman - "Tired of Working for Free? Then Stop Selling and Start Consulting!"
The changing role of the real estate professional along with the continued revolutionary growth in technology has made the traditional sales model that only offers a one-size-DOESN'T-fit-all package available only by commission, as outmoded as the typewriter.

In this fast-paced presentation, Mollie W. Wasserman, founder of the Accredited Consultant in Real Estate (ACRE ) Program shows how real estate professionals can avoid the commission cutting trap, eliminate competition from discount, MLS-Entry Only and FSBO companies, make additional income WITHOUT even selling or listing a house, and thrive in this economy by giving consumers what they are demanding while being paid fairly for their skills, expertise, and time.

Sam Wehbe - "Technology for Realtors The New Way - The Web Way"
Managing technology for Realtors (email, the phone system, software, etc.) doesn't have to be aggravating and expensive. A new breed of solutions is delivering technology through the Internet and is making workplace IT a lot easier and a lot less expensive for real estate offices and individual realtors. Not only are these solutions easy and affordable, but they often provide functionality that was previously only accessible to large companies with big IT budgets.
This presentation will provide Realtors with an instant understanding of the advantages your business can draw from web-based tools. Hear a business communications technology expert from Protus, a leading provider of web-based software, discuss:
How hosted services work and how they are priced.
What you can do instead of installing hardware and licensing software for your business.
How to compare and start saving money on the total cost of ownership and operation of your business solutions.

Dirk Zeller - "Determining a Home's Ideal List Price"
Securing listings at a competitive price is paramount to becoming a Champion Listing Agent. Being able to gain price reductions is almost as important. Dirk reveals the 5-step process of price reductions that will help ensure the listings you take... sell. Also learn the rules and reason why to take (or help) an overpriced listing.