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Keynote Items

Matthew Ferrara - "Real Estate, The Next Generation" - Keynote
Real Estate, the Next Generation is designed to strip away all of the old clichés and assumptions about how real estate should be done and prepare brokers for the future. Remember, most brokerage is “broken” today: the proof is in the continuing struggle for profit, the constant scurrying to recruit, the half-baked approaches to training and the futile resistance to technology that pervades most companies today. This presentation exposes all of that - and will help you leave it all behind.

Real Estate, the Next Generation isn’t about fixing brokerage. It’s about planning to compete in an industry that’s consumer-centric, tech-savvy and quality-centric. It starts by examining the modern buyer and sellers and asking, What do they want and how do they want it? Once brokers identify that the future consumer isn’t anything like the past consumer, they’ll be able to design strategies to be successful in a whole new marketplace.

Michael Russer - "Drip Marketing Magic" - Keynote
Over 95% of online inquiries are not ready to do business, but at some time will be. This session shares the secrets of how to use targeted drip marketing to turn all those “little fish” into keepers!

Stefan Swanepoel - "Social Networking -The New Real Estate Phenomenon" - Keynote